The Birth of Guess Jeans

No one can forget the tremendous popularity of the Guess jeans during the 80’s. Jeans in itself was one of the essential parts of the wardrobe during the 80’s and Guess became the most successful jeans that took the market by storm. It was impossible to imagine life without a pair of these cool jeans. It not only attracted teenagers, but also had a huge influence on the general mass. The journey of this popular and famous brand started in 1981, as a small Californian jeans manufacturing company. The Guess jeans are symbolic because it created new milestones in history by becoming one of the most famous brands in the world and by setting the high price standard for jeans in the world.

Guess was the first jeans company that sold products at nearly $ 60 a piece. This was a huge amount in the 80’s and although it might seem impractical to spend so much on a pair of jeans the 80’s saw a huge success of the Guess jeans. The 80’s fashion was all about giving yourself the feeling of well being and staying fashion trendy even if you were not able to afford it. One of the reasons behind the success of Guess was this particular reason with everyone trying to maintain a new fashion trend to create a feeling of wellness. Wearing the Guess jeans with its inverted triangle with a question mark logo in it was a “must have” for everyone in the 80’s. It defined a certain standard of living in the 80’s as you had to shelve out a lot of money in order o own a pair of these jeans.

The Guess jeans were the first in the market to opt for some smart advertising using the most beautiful models of that time. This ensured that teenagers and women who loved jeans would surely opt for this brand. The careers of supermodel Naomi Campbell and Claudia Schiffer started with this very rand. Guess advertised its jeans mostly in black and white style that had a wonderful appeal and people went to the stores to find out how these jeans relay looked in the real life. This eventually increased the sales of this brand and ensured its success. Important aspects of guess jeans were that they were super tight and were meant for the teenage girls group. The tight fitting jeans for men were also there but it was unable to reach the popularity level that the female jeans were able to achieve.

The Guess jeans were so tight that it had to incorporate zippers in the side and at the bottom of the pants for the ease of wearing. The skintight jeans were the 80’s fashion trademark and it became a rage among the teenage girls. Guess made a variety of jeans, which included the stone washed and the acid washed jeans that revolutionized the jeans fashion. Guess made a fortune with its products during the 80’s and made it soon became a yardstick in measuring quality and style for the different types of jeans that were available during this period.

Guess later diversified its products and started manufacturing shirts, T-shirts, accessories and other products that too became famous. The brand name of Guess had significant impact in the 80’s fashion and was among the most successful brand during this period. With the revival of the 80’s fashion, you will find that Guess continues to find popularity among the young generation with its new designs and fashion accessories. The acid wash jeans are making a come back under the brand name of Guess and very soon, you might find yourself getting attracted towards Guess products.